15 Years in magento
Roadmap conception & real Delivery
Drastically Reducing cost of ownership
A steady hand in a chaotic e-commerce world
Hi, I’m Sam – an independent e-commerce consultant with over a decade of experience guiding merchants through the complexities of platforms, operations, and digital growth.
Before going independent, I served as Head of Client Services at a leading Magento agency, And i’ve worked with all merchants across retail, lifestyle, health, B2B, and subscription businesses. Over the years,
I saw the same pattern repeat itself:
great brands getting stuck because no one was connecting the dots between business goals, operations, and the platform they rely on.
That’s where I come in.
My approach
I don’t just look at technology – I look at the whole picture:
- your teams
- your agency/development partners
- your workflows
- your goals
- your customers
- your constraints
Then I translate everything into a clear, commercially-led plan that gets everyone aligned and moving in the same direction.
You get senior-level strategic leadership without hiring a full-time Head of E-Commerce and without the jargon, noise, or complexity that too often surrounds digital projects.
What I’m known for
- Bringing calm, structure, and clarity to complicated situations
- Turning ambiguous business objectives into clear roadmaps
- Strengthening merchant–agency relationships
- Being a translator between commercial teams and technical teams
- Unbiased, pragmatic platform recommendations
- Making operations run smoother so growth can actually happen
Clients often tell me they feel “relief” after our first session – because for the first time, they have someone who truly understands both the business and the tech.
Who I work best with
I typically support:
- Mid-market merchants (£3m–£50m turnover)
- Brands who feel stuck or stretched
- Teams without an internal e-commerce lead
- Merchants unsure if Magento is still the right platform
- Businesses wanting senior guidance without senior headcount costs
If you’re in the “messy middle” of e-commerce, scaling but struggling.. I specialise in getting you unstuck.