eBay.com has announced its Spring Seller Update. It’s billed as: “Bringing more visibility – and value – to your listings.” That’s a fairly fanciful title when you consider the substance.
Here’s what eBay is saying about the “highlights”:
“- Unlimited insertion fee credits for listings that sell in auction. As an incentive for using the auction-style format successfully, sellers will be credited for the insertion fee on auction-style listings when that item sells.
– Adjustments to monthly allotments. eBay will update the monthly allotments of free listings —zero insertion fees—for both eBay Stores subscribers and sellers without an eBay Store.
– The 10-day duration on auction-style listings will no longer have an added feature fee. Sellers can maximise visibility and enjoy our longest auction-style duration.
– A $1 special duration feature fee per listing for sellers who choose 1- or 3-day auction style listing. Charging this fee will help discourage the use of shorter durations where they are least successful.
– Fixed price listings in media categories will no longer have a different insertion fee.
– Reserve price will increase. This feature fee will increase in price to the greater of $3, or 2% of the reserve price (the minimum price that must be met for your item to sell), with a cap of $100.
– For eBay Stores subscribers: We’re introducing a new final value fee cap of $250 in select Business & Industrial categories, including Heavy Equipment.
Tamebay comment: There’s nothing exciting or, frankly, revolutionary in this selection of changes. eBay wants longer auctions, raises some fees and further makes Reserve Auctions unattractive. But it’s essentially tweaking. Granted, the direction is the wrong one: fees mostly go up and that’s no good thing. But that’s the eBay way. If eBay doesn’t like Reserve Auctions (which it doesn’t) and now wants to move away from 1 and 3 day auctions too, I just don’t really understand why it doesn’t get rid of them altogether rather than just tax them to discourage.